100 Lessons in Business Innovation
By James Bidwell
Nicholas Brealey Publishing – £20.00
In the fourth chapter of Disrupt – 100 Lessons in Business Innovation, there’s a drop-quote which reads: ”The BBC wants to create personalised media that feels natural to the audience and exciting for the storyteller as it scales for millions of individual members.”
Hmm, does this then account for the vast amount of badly written, shonky-shite on the BBC of late? The sort of television that is nigh impossible to watch, let alone have beamed into one’s living room? Personally I think it does, as when anything is overtly analysed – which is to say researched and horribly dissected to such a dense, mathematical degree, that all initial innocence has been horribly suffocated by a menagerie of marketing geeks – there’s no room for true invention.
Nor growth, which might partially explain why Eastenders – surely one of the most odious of television programmes in the history of television programmes – continues to both disrupt and pollute the airwaves.
In and of itself, none of the above ought be in the least surprising; especially when one considers the following (which follows on from the aforementioned quote in the chapter entitled ‘Entertainment’): ”The system also raises the question of the ethics of personal data. How much do we really want media companies to know about us, and at what point does personalised entertainment become, or rely on, a significant invasion of privacy? In the age of big data, with governments knowing ever more about us, it may seem like a more frivolous concern, but it is valuable to constantly keep a check on who is tracking, selling, sharing and applying our personal data, whether it be governments or TV channels.”
If nothing else, much of what James Bidwell has written within these 260 pages is reflective of an increasingly fragmented society.
A society ever more dictated to by B-I-G business, bad government and (perhaps the worst of the lot) soulless media moguls – the accumulation of which is what this cold and most unpleasant of books, fundamentally amounts to.